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From job listings and staff hiring through to patents and a range of acquisitions including Akonia Holographics – a startup that makes lenses for augmented reality (AR) headsets – the evidence of Apple being serious about making its own AR glasses has been mounting. According to the grapevine, Apple reps secretly attended CES back at the start of the year in order to have private meetings with AR component suppliers. By all accounts, it seems that the company believes it can succeed where the likes of Google Glass have failed. Everything has remained very much behind the scenes in 2018, but the rumor mill reckons that we could see Apple’s AR headset on shelves in 2020, with the gadget to get an initial reveal next year. Concluding thoughts and looking to the future In the year that Apple became the first trillion-dollar company, not everything has been smooth sailing for Captain Cook and his crew.
The iPhone is still raking in huge amounts of cash, but there are question marks over the sales of Apple’s latest phones, with some analysts predicting a decline next year. Although we won’t know for sure if this happens because Apple will no longer publish its units shipped figures (with some interesting and potentially controversial timing therein). At any rate, the iPhone could be a weaker spot for the company next year, although given the hefty premium on the handsets, the profits are still likely to be rolling in. Apple seems determined to keep that premium on all of its products, and it was certainly disappointing this year to be greeted with a MacBook Air that definitely wasn’t a budget-friendly model (as some had hoped for and was rumored earlier in 2018). MacBook Pros remain as pricey as ever, and overall, it was a let-down to see no relief for those who are, shall we say, cost-fatigued when it comes to Apple’s notebooks.
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The MacBook Air also felt lackluster on the performance front, although there was good s with the MacBook Pro models, which were seriously beefed up in terms of the hardware, particularly the 15-inch spin. Even the Mac mini isn’t cheap, but this is a great little PC which is around four times quicker than its predecessor, not to mention more than competitive with high-end rivals like Intel’s NUC boxes. Looking to next year, we’d like to see some clarification of what Apple is doing with its notebook range – will there be a 12-inch MacBook, or has it effectively been replaced by the MacBook Air 2018? And we’d be delighted with some downward movement on prices, but we also wished for that last year, and furthermore, the likelihood of this happening is shaky when profits are still pushing forward for Apple’s computers and notebooks.
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We will likely see Apple’s AR glasses unveiled next year, which should be exciting, although we’ll have to wait a bit longer for the prospect of MacBooks with custom-made ARM processors inside – these may not be realized until 2020 or even 2021 according to the latest from the grapevine. "SMARTPHONE NOTCHES TOOK THE CENTERSTAGE IN 2018" Smartphone notches took the centerstage in 2018 Whether you like it or not, the notch has now become an industry trend in 2018. In their quest for a bezel-less, all-screen smartphone, manufacturers have struggled for a spot to put the front camera. This meant that in 2018 almost every phone had a notch up front.
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The notch on the Pixel 3 XL is narrower than the one seen on the iPhone XS and OnePlus 6T has a relatively smaller notch.
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